P_CRMMKT_71 – SAP Certified Application Professional – Marketing with SAP CRM 7.0 EhP1

Description

• The “SAP Certified Application Professional – Marketing with SAP CRM EhP 1” certification exam verifies that the candidate has deep knowledge in the area of CRM Marketing. This certificate proves that the candidate has an advanced understanding within this profile and is able to apply these skills practically and provide guidance in project implementation.

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Marketing Planning and Campaign Management > 12%

Describe Marketing Planner, Discounts, Actions, Partner functions, Campaign Execution, Marketing Calendar and authorizations

• CR600 (EHP3 FOR CRM )

Segmentation > 12%

Describe Attributes, Attribute Sets, Attribute Lists, Profile Sets, Profiles,  Segmentation Bases, Target Groups and graphical modeling

• CR600 (EHP3 FOR CRM )

Special Features & Functions > 12%

Couponing, Bounce Management, Campaign Response Recording, CRM Survey Suite and Loyalty Management

• CR600 (EHP3 FOR CRM )

Marketing Analytics 8% – 12%

Describe Key Figure Planning and other Analytics topics

• CR600 (EHP3 FOR CRM )

CRM Business Scenarios 8% – 12%

Describe CRM Analytics, CRM Sales and CRM Service and Interaction Center

• SAPCRM (EHP3 FOR CRM )

CRM Middleware < 8%

Describe CRM Middleware, Data Exchange with R/3 Backend

• CR500 (EHP3 FOR CRM )

Extended Topics < 8%

Describe Enterprise SOA, Solution Manager and SAP Netweaver fundamentals